This case study will finally answer burning questions, such as:
Note: Even though this case study showcases an eCommerce website, it can work just about any type of business website. We’re going to be putting together case studies from other industries soon.
Growing organic traffic for eCommerce stores is hard. Extremely hard.
With huge corporations like Amazon dominating Google search results for eCommerce keywords, most people believe that it’s impossible to get their websites to appear on the first page of results for their preferred keyword.
But these people couldn’t be more wrong.
Not only is it not impossible, it can be done in less than a year with the right strategy.
We’ve developed a 3-step strategy and tested it on multiple eCommerce websites with great success.
In this case study, we’re going to share all the details from one of the campaigns we worked on.
Download the case study to see full reports.
Note – Even though this case study showcases an eCommerce website, it can work just about any type of business website. We’re going to be putting together case studies from other industries soon.
These results weren’t achieved through luck, random chance, or super-secret never-before-seen strategies.
They were achieved using a simple, tactical approach to growing organic traffic that relies on three key components that have been proven to work.
Yes, this strategy takes effort, time, and most of all patience. But if you are willing to put in the work, I can guarantee that you will see results and will be able to rank your eCommerce store faster than you ever thought possible.
If it turns out that you’re too busy to implement this strategy, no problem. We’ve included a module in the case study that will show you how to delegate the process, either to your staff or to an independent team of SEO experts.
Today, I am going to take you through the exact process from start to finish and reveal the month-by-month actions taken, showing you the results side by side each month.
Started in February 2018:
To be completely clear, the goal of this project was not just to get more organic traffic coming to the eCommerce website. The goal was to earn more revenue driven by organic traffic in order to get actual ROI from SEO.
That’s why this first step is essential. We analyzed all the products listed, their eCommerce conversion rates, and performed in-depth keyword research and competitive SEO analysis for the top 30% of their products based on conversion rate.
We ended up with a list of 3 products and 1 category page for which we estimated that we could get the best ROI on SEO.
These pages were our #1 focus for our next two steps; on-page SEO and link building.
Now more than ever, Google is using engagement metrics to decide if your website satisfies the user’s intent.
That’s why many people who focus only on traditional on-page SEO factors don’t have results that are as good as those who look at SEO holistically (including user experience).
Even if you manage to rank on page one with on-page SEO and link building, you won’t stay there unless your website has an excellent user experience (positive usability metrics, intuitive navigation, etc.).
On top of the “traditional” on-page SEO tactics like optimizing title tags, meta tags, and enriching content, we’ve also performed a UX audit.
A UX audit consists of watching visitors as they browse the store (visitor recordings), analyzing heatmaps, clickmaps, on-page surveys, and analytics.
The end result was better engagement metrics for SEO and higher conversion rates (for easier SEO ROI)
Once the right foundation was built, the next step was to build backlinks over the next few months in order to improve rankings for our target keywords.
Each website and keyword require a different link building strategy. We analyzed top websites ranking on Google for our target keywords in order to create a customised link building plan for each page and keyword.
We created a 6-month link building plan which was a mix of foundation links, guest posts, and “drop-in” links (our most effective technique).
Our focus was only on “white hat” methods (recognised, ethical best practices) for building links by reaching out to real, established websites.
Since it’s usually hard to get real links directly to product pages, we published a “link-magnet” article to build links with (which links internally to product pages we want to rank).
Each month, we built different types of links to different types of pages with different anchor text strategies (based on our competitive research).
Once you download our free case study, you’ll be able to see the exact # of links we built each month and how our strategy evolved over time.
That was the intro.
Are you still with me? Good.
Now, before we dive into the specifics of the case study and I reveal the exact ways I implemented these tactics, let’s recap.
If you are an eCommerce store owner and want to get your store to rank on the first page of Google for your most profitable keywords – and see actual ROI from SEO – then here is the only strategy that you need to follow:
Don’t believe me?
Well, without any further ado, here’s the case study that will show you exactly how I did it and give you all of the measurable results that I achieved. It’s all there. In black and white:
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